Identification of users within a niche for our Olives

Cares about:

• what food products they put in their body (organic)
• the environment/eco-regeneration
• the well-being of farmers/fair produced
• carbon sequestration/climate change

Wants to:

• build a relationship with the farm & farmer, farming team
• feel that they are contributing towards a better way of producing food
• preserve centenary olives
• preserve the Lechin olives tree from Granada
• advocate for regenerative agriculture with their friends/family/others
• receive and consume an excellent quality product

Has access to:

• Disposable income for a premium product

Is used to:

• Personal service
• Good quality product including design and packaging
• Quick order process
• Subscription option eg annual recurring order

Is interested in:

• The option of visiting the farm
• how the farm works to various degrees
• the impact of their contribution to the farm
• the impact of the farm and the farming practices see sustainable development goals