====== Identification of users within a niche for our Olives ======

Cares about: 
  * what food products they put in their body (organic)
  * the environment/eco-regeneration
  * the well-being of farmers/fair produced
  * carbon sequestration/climate change

Wants to: 
  * build a relationship with the farm & farmer, farming team
  * feel that they are contributing towards a better way of producing food
  * preserve centenary olives
  * preserve the [[https://en.excelentesprecios.com/lechin-from-granada-olive|Lechin olives tree from Granada]]
  * advocate for regenerative agriculture with their friends/family/others
  * receive and consume an excellent quality product

Has access to: 
  * Disposable income for a premium product

Is used to: 
  * Personal service
  * Good quality product including design and packaging
  * Quick order process
  * Subscription option eg annual recurring order

Is interested in: 
  * The option of visiting the farm
  * how the farm works to various degrees
  * the impact of their contribution to the farm
  * the impact of the farm and the farming practices see sustainable development goals

{{ :finca_verde:research:sdg-wheel_400.png |Sustainable Development Goals}}